Before you try to woo the media with a sizzling pitch, or attract potential readers with compelling free content, you must be ready to dazzle them with an eye-popping cover.
9 Ways a Bad Book Cover Can Sabotage a Marketing Campaign
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Joan Stewart
ARTICLES
Book Publicity and Promotion—10 Essential FAQs Answered
The number one question authors ask? “How long do I have to market my book?” Here are the most frequently asked questions I hear about book publicity.
7 Myths of Using a Book Press Release for Promotion
Most authors planning book launches believe press releases will result in phone calls and an onslaught of orders. Nothing could be further from the truth.
9 Writing-Related Revenue Streams for Broke or Struggling Authors
The median income for American authors is down. So how can authors create more revenue streams associated with their books or areas of expertise?
13 Speaking Opportunities Where Authors Can Meet New Readers
Book coaches will say their favorite way to sell books is through public speaking. Here’s 13 places to speak and meet new readers.
How to Interview a Book Publicist Before You Sign an Agreement
You don’t need a book publicist if you’re ready to learn the tricks and work tirelessly to promote your book. If you can afford one, however, a competent publicist can jump-start your publicity campaign.
The Best Free Media Contacts Tool You Probably Aren’t Using
I thought I knew all the tricks about how to generate news coverage on a shoestring budget until someone told me about the best free media contacts tool.
Author Publicity: How to Recycle, Repurpose, and Promote Your Media Mentions
Local radio station airing a half-hour interview with you? Getting a two-page spread in a national magazine? The challenge is to turn one media publicity “hit” into multiple hits. Recycling publicity is like rolling a snowball downhill and watching it get bigger and bigger.
The Art of the Author Interview: 22 Tips for Breaking Bread with Journalists
A reporter from your local newspaper heard about your new book and wants to meet you for lunch. You accept the invitation and have only three days to prepare. What do you do?
How to Become an Author Expert and Strut Your Stuff
One of the best ways to convince readers that they should spend their time and money with you versus the millions of other authors is to become an expert in one or more topics that tie into your book, and then promote that expertise everywhere.
9 Types of Book Pitches to Use in Your Promotion Efforts
The long process of writing and publishing your book feels like you’ve crossed the finish line after running a marathon. But unlike a road race, you’re not done. The success of your book depends on approaching people, companies and groups and asking for their help to publicize, promote and sell it.
Submit Your Book to Holiday Gift Guides
Fiction or nonfiction, your book will make a welcome gift. But how can people buy it for loved ones if they don’t know it exists? They read about it in a holiday gift guide.