Blog
Elevate Your Writing: 11 AI Writing Tools for Author Success
Technology. It’s always moving, always shifting, always morphing into something new, but if you know when and how to harness it, you can tame the beast and use it to help you thrive as an author. Writing a book is not for the faint of heart. Where do you start?...
Ebook Formats: Efficient and Practical Strategies for Print Consistency
In 2024, it's hard to imagine authors publishing their books in print without considering also releasing them in several eBook formats. According to the Pew Research Center's 2021 study, reading habits are diversifying. While 75% of adults read a book in the past...
The Fichtean Curve: Story Structure Guide
There's nothing new under the sun, and all great stories boil down to the same basic plot structure: there's a conflict, it builds up to a high point, and eventually, one way or another, it gets resolved. However, there are different ways to engage your readers....
TikTok Book Covers: How #BookTok Users are Crushing Author Promotion and Impacting Book Cover Design
Let's talk about TikTok book covers. From publishers and book designers to marketers, knowing what makes a book cover sell is part of the job. This means understanding buyer behavior, genre expectations, color theory, and the fundamentals of design as well as current...
Book Cover Design: Why Strong Imagery is Crucial
What makes a book grab a reader's attention at first glance? The story? The author? The blurb? While these choices can nudge a buyer to make a purchase, it’s a fourth option that stops a reader from scrolling mindlessly through a retailer’s search results: the book's...
Building Visually Compelling Book Series Covers: 8 Design Strategies
One of the reasons book series are so successful is because readers aren’t always ready to let a character or characters go. They want to know what happens next—the continuation. If you've ever thought about someone from your childhood and thought, “I wonder what...
Color Psychology in Marketing Books: Strategies That Attract Readers
Color psychology in marketing is used to influence people's emotions and decisions. Brands leverage colors color to capture people's attention and shape their feelings about a product. For example, a bright yellow makes people feel happy and energetic, while a deep...
The Importance of Business Book Cover Design: What You Need to Know
As an entrepreneur, authoring a business book is a strategic move to cement your authority in your niche. It's not just about compiling your insights; it's about sharing your vision and lessons learned—invaluable both for your personal growth and your business's...
Blind Date with a Book: How Self-Published Authors Can Use This Marketing Strategy
Do you often base book choices on their covers? You probably do because humans are visual creatures. Even if you decide not to pay attention to the design, you might be intrigued by the title and drawn in by a familiar author's name. A blind date with a book...
Optimize Your Amazon Author Central Page: 10 Essential Steps for Author Brand Success
If you currently use or plan to use the Amazon marketplace to sell your book(s), you want to ensure that you’re set up for success. One of the best ways to do this (outside of ads) is to use Amazon Author Central to optimize your author page. In this article,...
