It’s so easy to start a blog now that thousands of authors start blogging every year.
And then most of them quit.
What’s the difference between an author who learns how to use their blog—an incredible media and engagement tool—and those who work hard but get no results?
That’s a complicated question with lots of possible answers, but I’d like to point you to one thing that has made a really big difference on my blog, and that’s studying my readers.
This is such an important idea, I’ve been actively looking for ways that authors can get real, actionable market intelligence to help them get better results from what you’re already doing.
I know that if you’re successful with your blog, you’ll keep going, building an asset that will help you launch books, get to know your readers, develop different products and services. Whatever it is you want to do with your blog.
That’s why I’m excited to bring you this interview with my friend George Gill, an expert on internet marketing and Google Analytics.
In this 24:22 interview, George talks about how important it is to understand how your traffic interacts with the kind of content you post to your blog, and how both determine conversions.
What does he mean by conversions? Think about the things you might ask your readers and fans to do:
- Like your Facebook page
- Follow you on Twitter
- Leave a comment on a blog post
- Write a review of your new book
- Add a review to your book’s Amazon page
- Connect on Goodreads or other sites
- Respond to your requests for crowdfunding
- Tell other people about your books
Obviously, the list goes on and on. The result of building engagement and trust is asking for an action of some kind, and that’s what George means by conversions.
So think about it. Could you attract a whole lot more readers without doing any more work?
Check out this video interview and let me know what you think.
During this interview, George discussed:
- Why analytics has nothing to do with math
- How to work less and get more done
- The real promise of understanding what’s going on under the hood of your author blog or website
- How real, measurable outcomes can be used to guide your blog writing
- The difference between traffic and high quality traffic
FREE Analytics Webinar with George Gill This Thursday
I think every author who is blogging and trying to reach their own specific goals could get there faster if they knew the valuable information buried in their analytics.
That’s why I’m co-hosting a webinar with George on Thursday, May 30, 2013 at 7:00 p.m. Eastern / 4:00 p.m. Pacific.
George has promised to reveal some of the secrets your website is keeping right now that could revolutionize how you operate your author blog and other online businesses.
Because this webinar is free, I encourage you to sign up and come learn about Google Analytics. Like all live webinars, this one will have a limit to how many people can register.
So if you want to reserve your spot, go over and sign up now. It costs nothing. Here’s the link:
Register for Free Live Analytics Webinar with George Gill and Joel Friedlander
When: Thursday, May 30, 2013
Time: 7:00 p.m. Eastern / 4:00 p.m. Pacific
Cost: $0, this is a free educational event
Photo: bigstockphoto.com
