By Sandra Beckwith When I find myself procrastinating about writing a blog post like this or an article for a client, I have to hit the “pause” button and think about what’s holding me back. About nine times out of 10, my problem is that I don’t know how to begin the...
By Sandra Beckwith In response to a recent article on my book marketing blog, a reader commented, “Blowing my own horn, so to speak, has never been in my nature.” I had to think about this for a moment to truly understand it. From my perspective, “blowing your own...
By Amy Collins Are you trying to build a “fan base?” Well stop. Seriously. There is a better way. While it is highly advisable that authors spend time every day connecting and interacting with readers, it is time for us to stop trying to cultivate “raving fans.” Why...
By Amy Collins So many authors launch their first book (or second) before building a list of readers and fans and THEN start working on attracting readers. They labor under the false idea that they need a book FIRST and then they can start building their readership. I...
By Amy Colllins I recently saw a tweet that made me stop in my tracks. It was from a very popular blogger with a huge following. She said that her main wish was that “authors would stop acting like they ‘deserve’ a review from a blogger.” A...
